BRINGING INFLUENCERS ON BOARD

In today’s digital advertising world, targeting audiences includes finding those who influence them and using those influencers to advantage. Premium targeting this way creates viral results that are more natural and less likely to induce cynicism from an audience. In other words, people are more open to receiving a message from someone they know (an influencer) than from an ad or campaign pamphlet.

We have an extensive network of influencers in most every political target on the spectrum. These influencers can reach thousands of people each, resulting in a potential for millions of voters who see your message. Influencers can be used to target specific audiences in specific voting districts. And they’ll have more impact than will a TV or radio ad, a blind mass mailing, or an email blast.

Influencers can be thought of as volunteer canvassers who go door-to-door on your behalf. They have just as much impact and are often more capable of getting to the audience you need hearing your message.