Political PR | Constituents Can Be Key
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CONSTITUENTS CAN BE KEY

Using data-driven targeting combined with vetted constituent lists is called “franking.” Digital franking creates networks of known voters who’re active and who can be motivated with the right messages. That motivation is had through two-way communication, using our digital know-how and your campaign’s messaging.

We can tailor messages towards these constituents, who are already likely to vote for your cause, and create a dialogue that keeps them engaged. That engagement results is higher returns on election day, when these motivated voters can make a difference on your behalf. Where these constituents were likely to vote before, they’re assured to vote thanks to our continued communication on your behalf.

With ethics in mind, we follow the House Franking Commission’s rules on utilizing this resource for online and offline communication and extended reach on behalf of your campaign. What’s more, we focus on your district specifically to make sure your messages are targeting only those who can take action on them.

Our specialty is with digital franking, in which we find those constituents you need to target and create dialogue with and do so online. This allows an easier facilitation of communication in both directions via multiple platforms. That, in turn, optimizes your reach by giving the targets more ways to keep in touch. All without using costly and environmentally negative mailers or fliers.

The team of experts we’ve assembled will get your campaign headed towards a win on election day. Ask us how.

The team of experts we’ve assembled will get your campaign headed towards a win on election day

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