MEDIA INFLUENCERS

A part of the influencers we’re talking about, beyond social media, are those who are in the standard media. Opinion-makers, trusted news sources, and personalities are also great influencers of the voting public. Targeting these influencers requires more finesse, but can be done when a personal connection is already there and the right approach is taken. Our extensive knowledge and networking with local influencers means that we know who to contact and how to do it tastefully to get your message heard.

Party insiders are similar, but less nuanced. Your campaign may have access to these influencers due to party affiliation, but nothing makes your campaign’s message become more important to these party influencers than do professional connections. Add your connection to our well-received professionalism and reputation in the field and your message will be much more poignant to those party influencers you need to reach.

What’s more, we can reach the lower-level, but no less important influencers in both political parties and the media through social media targeting and online ads aimed directly towards them. Getting a personalized message to influencers who are further down the food chain means spreading your message further and with better results.

Our goal is to aim for a top-down and bottom-up approach simultaneously, getting both the well-known influencers to spread your messages and the smaller, more grassroots influencers to do the same.